Comments on: What the Hell, Advertising? Beverage Edition

By: Stephen B

Stephen B — Mon, 05 Dec 2011 15:35:34 +0000

In reply to Maria. I'm in Serbia at the moment being all 'foreign-correspondent' for BadRep, and the gender-stereotyping (and hetero-, white, etc assumptions) in advertising here is unbelievable. And we're not that far from Italy, home of (as far as I've seen) the worst genderised adverts in the western world. So sadly I totally agree, we're quite alike internationally on a scale that makes London look GOOD (there's a terrifying concept).

By: Links to my comments: « feminismandlamujerlatina

Links to my comments: « feminismandlamujerlatina — Fri, 02 Dec 2011 21:59:11 +0000

[…] http://www.badreputation.org.uk/2011/11/28/what-the-hell-advertising-beverage-edition/#comment-3079 […]

By: Maria

Maria — Fri, 02 Dec 2011 21:56:37 +0000

I have my own blog for my writing about women course, and I did a similar post, I notices after reading this post is that the portrayal of women (stereotypical) and main concepts, beer making you a man, are found in international ads. It seems that culturally we might not all be alike but when it comes to stereotyping and placing people into gender roles were are more alike than I thought we would be.

By: Russell

Russell — Mon, 28 Nov 2011 11:30:14 +0000

I’ve never quite understood why tastes good = unmanly in the eyes of advertisers and some members of the public. The same standard that applies to alcohol appears to apply to certain foodstuffs as well; anything sweet is “feminine”, despite the fact that both men and women are programmed to enjoy sweet foods.

If you listened to the marketing, of course, as a man you’d drink nothing but bitter and eat nothing but raw steak, and die at the age of 25.