Comments on: Found Feminism: How I Stopped Worrying And Learned To Say No To The Special K Lady http://www.badreputation.org.uk/2011/07/19/found-feminism-how-i-stopped-worrying-and-learned-to-say-no-to-the-special-k-lady/ A feminist pop culture adventure Fri, 17 May 2013 14:52:45 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Miranda http://www.badreputation.org.uk/2011/07/19/found-feminism-how-i-stopped-worrying-and-learned-to-say-no-to-the-special-k-lady/#comment-1563 Miranda Wed, 28 Sep 2011 11:39:06 +0000 http://www.badreputation.org.uk/?p=6557#comment-1563 All hail the Mill Road Feminist.

Anyone got a pic of that? Might even do a follow up post ;)

“For Girls Who Want More” is irksome. THEY ARE FLAKES. WHEAT FLAKES. FLAKES OF WHEAT! GOD DAMMIT! SURELY MEN ALSO ENJOY OR DETEST THEM IN RELATIVELY EQUAL MEASURE. HOW CAN YOU GENDER A WHEAT FLAKE. *froths incredulously*

The Mill Road Feminist makes me smile, though.

]]> By: Kirstente http://www.badreputation.org.uk/2011/07/19/found-feminism-how-i-stopped-worrying-and-learned-to-say-no-to-the-special-k-lady/#comment-1562 Kirstente Wed, 28 Sep 2011 10:56:45 +0000 http://www.badreputation.org.uk/?p=6557#comment-1562 Special K’s new slogan is ‘For girls who want more’, and the Mill Road feminist has stuck a big sign saying ‘Feminism is…’ above it. I love Cambridge sometimes.

]]> By: Alex http://www.badreputation.org.uk/2011/07/19/found-feminism-how-i-stopped-worrying-and-learned-to-say-no-to-the-special-k-lady/#comment-1561 Alex Mon, 08 Aug 2011 11:38:27 +0000 http://www.badreputation.org.uk/?p=6557#comment-1561 *ahem* http://geekfeminism.wikia.com/wiki/Concern_troll

]]> By: cleo http://www.badreputation.org.uk/2011/07/19/found-feminism-how-i-stopped-worrying-and-learned-to-say-no-to-the-special-k-lady/#comment-1560 cleo Mon, 25 Jul 2011 13:42:15 +0000 http://www.badreputation.org.uk/?p=6557#comment-1560 the only way this diet would work is through eating less food – has anyone ever measured out the ‘portion size’ of 30 grams of cereal? It’s nothing!!

]]> By: Miranda http://www.badreputation.org.uk/2011/07/19/found-feminism-how-i-stopped-worrying-and-learned-to-say-no-to-the-special-k-lady/#comment-1559 Miranda Mon, 25 Jul 2011 07:13:19 +0000 http://www.badreputation.org.uk/?p=6557#comment-1559 Interesting.

What I was really struck by is the way the advertising has become much more about feminine beauty and it’s relationship with ideas about preferred ‘healthy’ shapes. In a way I’m less bothered about how “real” the models are and more about the conflation of weight loss with beauty, specifically female beauty, as this component (and female focus) is absent from the earlier ads.

But if that’s true, good to know!

]]> By: lorraine http://www.badreputation.org.uk/2011/07/19/found-feminism-how-i-stopped-worrying-and-learned-to-say-no-to-the-special-k-lady/#comment-1558 lorraine Sun, 24 Jul 2011 22:33:28 +0000 http://www.badreputation.org.uk/?p=6557#comment-1558 Just to advise every one that Special K adverts & posters are not allowed to retouch anything & a BMI is required for all models . So what you see is what you get .

]]> By: Stuart http://www.badreputation.org.uk/2011/07/19/found-feminism-how-i-stopped-worrying-and-learned-to-say-no-to-the-special-k-lady/#comment-1557 Stuart Thu, 21 Jul 2011 18:02:24 +0000 http://www.badreputation.org.uk/?p=6557#comment-1557 If that’s what the writer MEANT, then that’s what she(/he?) should have SAID instead of wording it in such a personal and abusive way, which is the only issue I have with it.

Going back to the original poster (which is actually advertising a diet website, not a cereal), all it actually is is a picture of a woman who looks to be a perfectly healthy weight with the rather bland slogan “shine this summer”. There’s nothing bullying about it; it’s not telling anybody to do anything, it’s simply offering a choice. There is a lot of truly loathesome advertising out there presenting warped views of women – but I really don’t think this is an example.

]]> By: Stephen B http://www.badreputation.org.uk/2011/07/19/found-feminism-how-i-stopped-worrying-and-learned-to-say-no-to-the-special-k-lady/#comment-1556 Stephen B Thu, 21 Jul 2011 08:22:07 +0000 http://www.badreputation.org.uk/?p=6557#comment-1556 I don’t think the graffiti artist is judging the motivations of the actual woman in the poster at all. I think they’re making a statement against what the poster DOES and is FOR, which is “to tell women they should be thin (and our cereal can do that)”. The model might just be doing a job, but when the artist says “Special K lady” they’re talking to image which is making them feel insecure, the brand and the message of the poster, not the individual human.

]]> By: e http://www.badreputation.org.uk/2011/07/19/found-feminism-how-i-stopped-worrying-and-learned-to-say-no-to-the-special-k-lady/#comment-1555 e Wed, 20 Jul 2011 20:29:35 +0000 http://www.badreputation.org.uk/?p=6557#comment-1555 I’m often annoyed that Special K is only ever marketed to women. Whenever the TV ads are, on I keep checking for a disclaimer saying, ‘Warning – Special K is for ladies. If you are a man who eats Special K, your dangly bits will fall off and you may have to wear a bra – FOREVER. Kelloggs accepts no responsibility for any testicle loss which may result as a result of male Special K-ing.’

]]> By: Stuart http://www.badreputation.org.uk/2011/07/19/found-feminism-how-i-stopped-worrying-and-learned-to-say-no-to-the-special-k-lady/#comment-1554 Stuart Wed, 20 Jul 2011 17:33:05 +0000 http://www.badreputation.org.uk/?p=6557#comment-1554 I think that you, like the graffiti artist, are ascribing motivations and intentions to this woman which you can’t possibly know. Don’t you think it’s possible she simply turned up to have her photo taken because that’s her job? For all you know she might be just as insecure about her body as any other woman. (In discussions around body image it’s rarely acknowledged that slim women can have negative thoughts about their bodies too.)

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